NOTE: I have left the capitalization, spacing, and spelling as they were printed.
The Complete Business Equipped In Its Entirety
THAT IS THE
A.N. Johnson Undertaking Co.
THERE IS NO FUNERAL DIRECTORY THE ENTIRE COUNTRY SO WELL EQUIPPED TO TAKE CARE OF FUNERALS AS THAT OF A. JOHNSON. NOT MAKESHIFT, SO-CALL-ESTABLISHMENT WITH JUST ENOUGH OF EQUIPMENT TO THE TRADE OF UNDERTAKING, DEPENDING UPON LIVERYMEN, EXPRESSMEN AND HACKMEN TO MAKE UP FUNERAL, BUT UNDER ONE ROOF EVERYTHING DESIRED AND NECESSARY FOR COMPLETE FUNERAL.
ONLY UNDERTAKER WITH DOUBLE SERVICE
SERVICE HAS ALWAYS BEEN THE BEST, SO CONCEDED BY THE ENTIRE PEOPLE OF NASHVILLE. THE ONLY UNDERTAKER WHO OWNS SNOW WHITE PINK SKINNED ARABIAN HORSES, BEAUTIFUL, GENTLE AND WELL BEHAVED. THESE MAGNIFICENT STEEDS COST THE PUBLIC NO MORE THAN THE VARIOUS VAREGATED AND OFF COLORED HORSES WHICH ARE FURNISHED IN COMPLETION. THERE ISN’T EVEN A CHILD IN NASHVILLE BUT WHO KNOWS JOHNSON’S BEAUTIFUL HORSES WHEN HE SEES THEM.
THE ONLY UNDERTAKER WHO HAS EVER EMPLOYED AMBULANCE SERVICE FOR COLORED PEOPLE. WE DO NOT USE THE SAME VEHICLE FOR THE LIVING AND THE DEAD. AN ENTIRELY DIFFERENT CONVEYANCE ALTOGETHER. OUR AMBULANCE PROTECTS THE PATIENT NOT ONLY FROM THE COLD IN THE REAR BUT THE PATINET IS IN AN ENTIRELY DIFFERENT APARTMENT FROM THE DRIVERS IN THE FRONT.
Funeral Cars THE LARGEST NUMBER, MOST ELEGANT AND VARID ASSORTMENT OF ANY UNDERTAKER ANYWHERE.
Child’s Funeral Car.
THE ONLY UNDERTAKER WHO FURNISHES A SMALL WHITE SILVER MOUNTED FUNERAL CAR FOR CHILDREN; DRAWN BL SMALL SNOW WHITE PINK SKINNED HORSES, AND THE ONLY UNDERTAKER PREPARED TO GIVE YOU A CHILD’S FUNERAL.
Black Funeral Car
UDOUBTEDLY THE MOST HANDSOME AND ELEGANT, PIECE OF ARCHITECTURE CARVED EBONY IN THE CITY.
White Funeral Car
WE HAVE THE TWO MOST BEAUTIFUL SNOW WHITE FUNERAL CARS MADE; SO THAT IN ANY EMERGENCY WE ARE PREPARED WITH A SUFFICIENCY TO ACCOMMODATE THE PUBLIC.
Royal Purple Funeral
THE ONLY UNDERTAKER ANY WHERE WHO FURNISHES A ROYAL PURPLE FUNERAL CAR, NOT A WHITE OR BLACK HEARSE WITH PURPLE CURTAINS, BUT THE HANDSOMEST WOOD CARVED DRAPED PURPLE CAR THROUGHOUT THAT HAS EVER BEEN MADE, SPECIALLY BUILT FOR US.
Automobile Service Employed
THE A. N. JOHNSON CO., WERE THE FIRST TO INSTALL AUTOMOBILE SERVICE IN NASHVILLE. NOT A MAKE SHIFT SERVICE JUST TO “GET BY,” CALL IT AUTO SERVICE, WHEN IT IS A TRUCK, TEN LIZZIE SERVICE. We COULD HAVE GOTTEN ANY OF THE WELL KNOWN TRUCK, DAILY SEEN IN DELIVERING MILK, GROCERIES AND FREIGHT ABOUT THE CITY AND ALTERED, REMODELLED AND CHANGED THE BODY TO CARRY THE DEAD, BUT WE NEVER DID BELIEVE IN MAKE SHIFTS TO SERVE TO OUR PEOPLE WE COULD HAVE BOUBHT A HALF DOZEN “FLIVVERS” FOR THE PRICE OF ONE OF OUR MACHINES, BUT WE DIDN’T BELIEVE IN CHEAP THINGS FOR OUR PEOPLE. OUR AUTOMOBILE SERVICE CONSISTS OF THE MOST BEAUTIFUL, ELEGANT, HANDSOME AND APPROPRIATE FUNERAL CARS, LEMOZINES, SEDANS, AND TOURING CARS MADE. MC-FARLAN, CHANDLER, STUDEBAKER, PACKARD AND WINTON SIX MODELS. JUST THE VERY BEST THAT GENUIS, TALENT EXPERIENCE AND CAPITAL HAVE PRODUCED. THEN THIS OUTFIT DOESN’T COST ONE CENT MORE THAN THE CHANGED TRUCK AND TIN LIZZIE SERVICE. WE SIMPLY CAN’T HELP GETTING THE HELP AND WE DESERVE THE SUPPORT OF THE PEO—
In times of funerals, when the family is destressed and the people come in crowds, then there is needed a “Directing Genuis” possibly the intermate friends called to serve as pall bearers have never before performed such services, the society has ceremonies, others occupy their space at the church and in part, there are hundreds of things arising from time to time which need attention and you need a man quick, accurate, alert, sane and with executive ability to act for you. You don’t want balks and blunders when you have funerals, and you don’t have them when you have A. N. Johnson. That’s why you hear people say they want A. N. Johnson for their undertaker. They know he knows how to care for the body, how to care for the distressed family, how to take care of and seat the most people and have quietude and not confusion. The entire atmosphere and the moral of the people is different when Johnson serves.
A. N. Johnson has the education and the experience in embalming. From the beginning of the modern methods, more than a quarter of a century ago, he was one of the leading and has kept abreast of the time in the science, art and every technique of embalming. He employs all the methods and materials suited to the particular case under treatment and the result is universal satisfaction. Much of the burden of grief is passed when your loved ones are restored to that beautiful appearance and expression that they wore when their loving smiles greeted you. Then it is safe and sanitary. You get the service of the master, the expert, the man who knows embalming when A. N. Johnson does it.
We Have the Apartments
The morgue is one of the essentials of embalming. If the surgeon can give you the best results by taking the patient to a well equipped hospital, just so can the embalmer employ his morgue when he has every facility for scientific embalming. Embalming has become almost universal, while it was rarely done in years agone. So has the morgue come into use. When allowed, we remove the remains to our morgue which is equipped with every appliance and facility for preparing the dead. Embalming at the home when preferred, but we have every facility for the removal of the dead to our morgue and with our well opportioned Chapel we have the opportunity of serving our people as well as the finest undertaker in the largest cities of the world.
We Are Not Jobbers
We have the most complete line of Caskets, Coffins, Robes and Funeral Furnishings to be had in our own place of business. We buy from the best manufacturers throughout the entire country. We buy the best that each makes and do not keep a sample or two and have to order a coffin whenever we have a call. You can get the plainest wood Coffin or the most costly Metallic Casket made, right out of our house. There is nothing created that is good, desirable or elegant but that we keep it in our place of business.
This is a vital question in our business. We charge no more for carriages and horses than the others. Our auto carriages or limousines are furnished at the same price to our people as are charged for horses, if the ride in carriages. Because our Cortege is the finest it is sometimes inferred wrongly that our prices are higher. It is not so. Whatever we sell it is bought for cash and at the best price and we limit our profit to the most reasonable rate and you pay less for what you get from us for better service and material. In fact, you select what you want at the price you want to pay as shown to you when you need our services.
Come and visit our place, see how well we are prepared to furnish funeral service. When you need a carriage or an auto, call us up or come and see us.
Nashville [TN] Globe 21 December, 1917: p. 3
Chris Woodyard is the author of The Victorian Book of the Dead, The Ghost Wore Black, The Headless Horror, The Face in the Window, and the 7-volume Haunted Ohio series. She is also the chronicler of the adventures of that amiable murderess Mrs Daffodil in A Spot of Bother: Four Macabre Tales. The books are available in paperback and for Kindle. Indexes and fact sheets for all of these books may be found by searching hauntedohiobooks.com. Join her on FB at Haunted Ohio by Chris Woodyard or The Victorian Book of the Dead and on Twitter @hauntedohiobook. And visit her newest blog The Victorian Book of the Dead.